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Unruly Agency seemed to appear out of nowhere in 2020 to rule the world of influencer OnlyFans accounts.
The influencer agency emerged on Instagram in March. By May, Unruly was working with a slew of top social-media stars including Tana Mongeau (5 million Instagram followers) on managing their OnlyFans accounts, as the paywall-content platform surged in popularity among influencers.
The agency’s clients now include the likes of Daisy Keech (5 million Instagram followers), Sierra Skye (4 million followers), and Abby Rao (2 million followers).
Unruly describes itself as a marketing agency and production studio for influencers and models, its cofounder Tara Electra told Insider. But in the creator industry, it is primarily known for OnlyFans. Four talent managers told Insider that over the last few months, Unruly has aggressively pursued their clients with a pitch to help them start an OnlyFans account.
Unruly was started by Electra and cofounder Nicky Gathrite. Electra previously worked for the music event promoter Insomniac on influencer campaigns for festivals like Electric Daisy Carnival, which is where she began meeting influencers.
Electra and Gathrite’s pitch has been successful. Industry insiders said that many influencers are attracted to working with Unruly because the company …read more
Source:: Businessinsider – Technology