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Chipotle Mexican Grill generated $2.8 billion in digital sales in 2020 by doubling down on technologies that make mobile ordering and delivery fast and convenient.
Now it plans to take that effort to the next level by investing in autonomous delivery vehicles.
The fast-casual chain is investing in the robotics startup Nuro, whose fleet of self-driving vehicles can deliver prepared food, groceries, medicine, and retail products.
Domino’s and Walmart previously tested Nuro’s autonomous Priuses, while CVS and Kroger are using them for deliveries in Houston, Nuro told Insider.
Chipotle did not disclose the funding amount, which the chain called the “first significant investment in a third-party technology” company since CEO Brian Niccol was hired three years ago.
“What’s interesting about Nuro is they’re working to figure out how we can solve some of the problems we’re all facing related to delivery and what it might mean to have an access channel that doesn’t have a driver,” Curt Garner, Chipotle’s chief technology officer, told Insider.
So does Chipotle plan to use these autonomous rovers to reduce its dependence on third-party delivery companies like Uber Eats and DoorDash?
No, said Garner, who came to Chipotle in 2015 from Starbucks.
Garner, whose team built Chipotle’s industry-leading app …read more
Source:: Businessinsider – Technology
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