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TikTok has become a powerhouse driving cultural trends and viral phenomenons among US teens.
But it’s not just viral dances or songs coming out of TikTok — the app is influencing teens’ preferences when it comes to buying products, particularly in beauty and skincare.
TikTok “has significantly reshaped these preferences,” according to Piper Sandler’s spring 2021 edition of its biannual report, “Taking Stock with Teens.”
Take CeraVe as an example.
The brand is currently ranked as teens’ No. 1 favorite skincare brand, according to Piper Sandler’s recent survey of 7,000 US teens. CeraVe skyrocketed to the top in 2020 after being ranked at just No. 10 in 2019.
The L’Oreal-owned skincare brand is dermatologist-developed and was a drugstore staple for years. Then, in 2020, the brand started flying off the shelves as teens and young adults threw out their other fragranced and vigorous skincare products in exchange for the gentler, affordable product.
A new generation of skincare influencers was emerging on TikTok and millions of people flocked to the wisdom of creators like Hyram Yarbro, a 24-year-old creator with 6.8 million TikTok followers. CeraVe is one of Yarbro’s frequently recommended products, and the brand has also sponsored Yarbro in the past.
CeraVe told …read more
Source:: Businessinsider – Technology
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