Howard Lerman, the co-founder and CEO of Yext, has a new startup called Wonder Inventions, which is officially launching its first product today — Dynascore.
Let’s focus on Dynascore first. Lerman said he and his team created the product to solve the problem of the ever-growing demand for video content, which often relies on stock music. But by its nature, stock music isn’t designed for a specific video or a specific length, which can lead to some awkward fits, or require producers to edit their videos to match the music since “you can’t just chop three seconds out of a song and put it together.”
Dynascore, however, can take an existing piece of music and adapt it to a video of any length. It can also adjust the music to put the transitions, pauses and endings where you want them.
Lerman and his team demonstrated this for me, taking a fitness commercial and fitting different pieces of music to it, as well as adjusting the length of the commercial and where the transitions fell. Each time, Dynascore would generate a new version of the track that flowed well with the commercial (though I got the sense that if you’ve picked the …read more
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