Apple today announced a number of coming changes and improvements to the App Store that will help developers better target their apps to users, get their apps discovered by more people, and even highlight what sort of events are taking place inside their apps to entice new users to download the app and encourage existing users to return.
The company said its App Store today sees 600 million weekly users across 175 countries, and has paid out over $230 billion to developers since the App Store launched, highlighting the business opportunity for app developers.
However, as the App Store has grown, it’s become harder for app developers to market their apps to new users or get their apps found. The new features aim to address that.
One change involves the app’s product page. Starting this year, app developers will be able to create multiple custom product pages to showcase different features of their app for different users. For instance, they’ll be able to try out things like different screenshots, videos, and even different app icons to A/B test what users like the most.
They’ll also be able to advertise the dynamic things that are taking place inside their apps on an …read more
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