Tata Digital, a subsidiary of Indian conglomerate Tata Group, said on Monday it has signed a deal to invest up to $75 million in fitness startup CureFit. As part of the deal, CureFit co-founder and chief executive Mukesh Bansal will join Tata Digital as President and continue in his role at the Bangalore-headquartered startup.

Monday’s investment is the salt-to-steel giant’s latest effort to expand its presence in the consumer tech space. Earlier this year, Tata Group acquired majority stakes in online grocery startup BigBasket, and is reportedly in talks to acquire online pharmacy 1mg, according to local media reports.

Prior to today’s announcement, CureFit had raised about $418 million and was last valued at $815 million, according to insight firm Tracxn.

“Joining Tata Digital marks an exciting new step for me and my team and is a recognition of the value we have created with CureFit for fitness enthusiasts in India. Being part of Tata Digital will enable us to nationally scale up our offerings for our customers,” said Bansal in a statement.

This is a developing story. More to follow…

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Source:: TechCrunch

      

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