Ford unveiled on Tuesday the Maverick, a new compact hybrid pickup truck for people who didn’t know they needed one.

The truck’s smaller more approachable size and its base price of $19,995 is geared towards entry-level customers who want that SUV or truck lifestyle as well as the ease of navigating and parking in tight urban centers. And while its not an all-electric truck like the upcoming Ford F-150 Lightning, the Maverick is part of the company’s recently expanded plan to invest $30 billion investment in electrification by 2025.

The Maverick also has the distinction of being equipped with the first electric motor designed, developed, tested and manufactured in-house at Ford’s Van Dyke Transmission Plant.

The compact pickup can more easily maneuver city parking.

The electric motor and accompanying 2.5 liter engine produces 191 horsepower, 155 pound-feet of torque, and it can tow up to 2,000 pounds. That might not be attractive to those looking to haul one of the larger fifth-wheel campers on the market today. But with a targeted EPA fuel economy of 40 mpg in the city, Ford should find takers. Ford is also offering an option of the EcoBoost engine with an 8-speed automatic, that gives the Maverick …read more

Source:: TechCrunch


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