Eli Schwartz
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Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.

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In uncertain times, jump start your SEO
How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.

I believe all this angst is entirely misplaced.

The Google algorithm is made out to be some sort of mystical secret recipe cooked up in a lab designed to simultaneously rob and reward sites at the whims of a magical, all-knowing wizard. In this outdated schema, the goal of every SEO and webmaster is to dupe this wizard and come out on the winning side of every update.

Join us on Thursday, June 10 at …read more

Source:: TechCrunch

      

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