The European Union has been digging into the competition implications of AI-powered voice assistants and other Internet of Things (IoT) connected technologies for almost a year. Today it’s put out a first report discussing potential concerns that EU lawmakers say will help inform their wider digital policymaking in the coming years.
A major piece of EU legislation introduced at the back of last year is already set to apply ex ante regulations to so-called ‘gatekeeper’ platforms operating in the region, with a list of business practice ‘dos and don’ts’ for powerful, intermediating platforms being baked into the forthcoming pan-EU Digital Services Act.
But if course applications of technology don’t stand still. The bloc’s competition chief, Margrethe Vestager, has also had her eye on voice assistant AI technologies for a while — raising concerns about the challenges being posed for user choice as far back as 2019, when she said her department was “trying to figure out how access to data will change the marketplace”.
The Commission took a concrete step last July when it announced a sectoral inquiry to examine IoT competition concerns in detail.
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