The quest to disrupt the traditional baby food aisle continues as more of today’s parents seek out nutritional food for their children.

One of the startups taking on the $100 billion children’s health and wellness market is Little Spoon, producing fresh, direct-to-consumer baby and children’s meals.

The New York-based company announced on Tuesday a $44 million round of Series B funding led by Valor Equity Partners, with participation from Kairos HQ. The new financing gives Little Spoon $73 million in total funding since it was founded in 2017 by Lisa Barnett, Ben Lewis, Michelle Muller and Angela Vranich.

The subscription-based service delivers meals from its Babyblends line of organic purees, and Plates, a healthy toddler and kid’s meals line. Babyblends costs less than $3 per meal, while Plates is less than $5 per meal. It also provides vitamins and natural remedies under its Booster line.

Barnett, president and chief marketing officer, told TechCrunch that the new funding round enables the company to evolve as a children’s nutrition solution and provide more engagement with parents through its “Is This Normal” community platform.

The baby and kid’s market is “very sleepy” traditionally, as is the parenting space as a whole, she said. Legacy companies aren’t …read more

Source:: TechCrunch


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