Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.
For this week’s deep dive, Alex and Natasha took a trip down memory lane to the great WeWork saga. We had WSJ reporter and author Eliot Brown on the show to chat about his new book, The Cult of We, written with his colleague Maureen Farrell. You can snag it here if you haven’t already.
Brown and Farrell were key reporting voices during WeWork’s rise, and fall, covering the company’s growth, hijinks, and demise.
Recently, WeWork has filed to go public via a SPAC, bringing the co-working startup to the public markets years after it initially tried for an IPO. It will debut at a fraction of the value that it once commanded on the private markets.
While we had Brown on the show, we took the time to dive into how he handled reporting the WeWork story, what his take is on today’s startup market, and how the tech media in general can do a better job. It felt like a masterclass for journalists and founders …read more
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