EverAfter secured $13 million in seed funding to continue developing its no-code customer-facing tool that streamlines onboarding and retention and enables business-to-business clients to embed personalized customer portals within any product.

The Tel Aviv-based company was founded in 2020 by Noa Danon and Tal Shemesh. CEO Danon, who comes from a project management background, said they saw a disconnect between the user and product experience.

The company’s name, EverAfter, comes from the concept that in SaaS companies, someone has to be in charge of the “EverAfter,” with customers, even as the relationship changes, Danon told TechCrunch.

Via its no-code platform, customer success teams are able to build a website in weeks using drop-and-drag widgets like training materials, timelines, task management and meeting summaries, and then configure what each user sees. Then there is a snippet of code that is embedded into the product.

EverAfter also integrates with existing customer relationship management, project management and service ticket tools, while also updating Salesforce and HubSpot directly through an interface.

“It’s like the customer owns a piece of real estate inside the product,” Danon said.

TLV Partners and Vertex Ventures co-led the round and were joined by angel investors Benny Shneider, Zohar Gilon and Amit Gilon.

Yanai Oron, general …read more

Source:: TechCrunch

      

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