Airbase, a corporate spend management startup, announced this morning that it now supports subsidiaries in different countries for U.S.-based businesses. As more companies lean into remote work, and a great many startups are founding themselves on multiple continents, the new capability could boost Airbase’s effective total addressable market.
The product news is interesting, but more so when we consider Airbase’s feature decisions in the larger context of the corporate spend management space itself. Startups competing in the market offer customers corporate cards and a software suite to help them manage spend more generally, along with other functionality that varies based on the provider in question.
TechCrunch has spilled much ink in recent months tracking Airbase competitors Ramp and Brex, for example, as they raise capital and look to differentiate their products to better serve their target markets. They are doing so by both pricing decisions and feature choices.
Airbase, while perhaps less well-known than its rivals, was early to the decision to charge for its software in addition to deriving interchange revenues from its business. Brex added a paid package of software at an SMB-friendly price point. Ramp is sticking to its zero-cost guns for now.
Now with …read more
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