Travel startups continue to rake in venture capital dollars as more people become comfortable traveling amid the global pandemic. The latest is SmarterTravel, which brought in $9.5 million in Series B funding co-led by Link Ventures and Second Alpha, with existing investors also participating.

In addition to the fundraise, the company, a provider of personalized travel recommendations and targeted travel content, announced its name change from HopJump, which reflects the company’s renewed vision of providing an informative online travel experience, CEO Jordan Staab told TechCrunch.

Jordan Staab, CEO of SmarterTravel. Image Credits: SmarterTravel

SmarterTravel has 7 million email newsletter subscribers and uses proprietary artificial intelligence fixes to give customers travel information and discounts. The company writes articles on every facet of travel to inform customers, especially now with airlines, hotels and countries placing certain restrictions on travel.

“The travel consumer is changing how they absorb information,” Staab said. “The consumer is coming to us instead of visiting 20 websites before they book. Before, you might have combed through reviews, but now you just want an expert to tell you, and that is what we are.”

HopJump was started in 2018 by Staab as a digital marketing agency helping big brands with user acquisition campaigns. …read more

Source:: TechCrunch

      

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