The ecommerce landscape is constantly changing for retailers, and with it, are the ways in which consumers shop.

More consumers than ever are shopping online, and with that ecommerce websites need to up their game.

The modern consumer is no longer doing all of their online shopping on a desktop or laptop. In 2021 alone, 58% of all online visits to ecommerce websites came from smartphones, according to Contentsquare. Ensuring that your brand has an app that benefits the customer journey and is fit for purpose is absolutely critical. 

Customers want and expect a smooth and consistent brand experience when it comes to doing their online shopping, and brands need to meet this demand. 

It’s no longer good enough for brands just to have the right items, at the right price with a below-average digital product. And a huge part of that digital product is having a usable app that integrates with your website.  

Why multi-device continuity crucial to ecommerce sites

Customers want ease of access, and when it comes to online shopping, even more so. 

Ensuring your customers have a smooth pathway from, choosing their items to checkout boasts a number of benefits, including greater conversions and this is where multi-device …read more

Source:: TechRadar – All the latest technology news


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