Google is rolling out a new “Asian-owned” identifier badge for American businesses that will appear on Search and Maps. The purpose of this new badge is to make Asian-owned businesses easier to find in a user’s local area.

Appearing as a red flower, business owners can adopt the optional new badge by first going to their respective Google Business account. Under the My Business section, owners will go to View Profile and then click Business Information. Scrolling down to the More section and clicking on “From the business”, they will be able to activate the “Identifies as Asian-owned” attribute. After hitting save, the red flower icon will pop up in the location’s Business Profile on Google Search and Maps.

We reached out to Google and asked if there are plans to expand the identifier internationally. Officially, there are plans to expand the Asian-owned badge to “ad-supported publishers” on Google’s Display & Video 360 marketing platform within the coming weeks, but nothing for other countries.

We’ll update this story if we hear back from Google.

Supporting local business

Since July 2020, Google has been steadily rolling out identifiers for small businesses run by historically marginalized groups in the United States. Black-owned businesses …read more

Source:: TechRadar – All the latest technology news

      


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